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Americans have at least one clear advantage over the Chinese. We’re much better at branding.
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China may be the worldâs second-largest economy, but when it comes to branding, the United States still wins.
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Firms in other countries have rich marketing histories
Firms in other countries have rich marketing histories
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LInks
there has been little motivation for Chinese firms to develop br
Branding may have not been important in the companies past unless it was in a high growth area.
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LInks
Less marketing manpower availabe
Fewer people with training in marketing, advertising etc.
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LInks
Company Cultural Reasons
Support for branding and marketing needs to be provided by top management.
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LInks
Every country is more familiar with its own cultural eccentricities